Influencer marketing is about employing influencers for endorsements or brand mentions. These influencers have a colossal social following and are deemed experts in their niche.
They carry a huge trust value and can influence a significant audience online.
Brands hire influencers to put this value to use and draw higher reach, links, and sales.
The content produced or promoted by these influencers has an impressive influence. And if they recommend your brand, it is credible social proof for your potential customers.
You can employ influencer marketing for a plethora of gains that can include:
As an SEO expert, I am constantly hustled around gaining quality inbound links. These backlinks source authority for your site and help it perform better in SERPs.
Influencer marketing aids you with the ability to generate backlinks faster. Most influencers have proprietary sites that attract commendable authority and traffic.
Your partnership programs allow you to gain a backlink from the influencer’s site. Moreover, you can expect good referral traffic if an influencer mentions your business.
High-authority links from influencers convince other relevant sites to link to your content.
So, by adding influencer marketing to your SEO toolkit, you can expect a robust link profile. It will add significant value to your content marketing and SEO efforts.
What if you launch a new product, and a popular influencer reviews it on his platform?
This type of content gets great reach and engagement. Moreover, positive feedback builds authenticity for your product, adding to its success.
The detailing and authenticity of this review make it profitable for your business. It also reflects authority and trust signals for your business.
When the influencer links your site to this content, it translates into good SEO value.
On the contrary, if you promote the USPs of your product as a brand, you are likely to get a lower reach. The reason for this low reach is that consumers believe people over brands.
If an influencer shares his real experience with your product or brand, it adds social proof. Consumers would choose social proof over brand-promoted content any day.
To make the content more authentic, brands connect with highly relevant influencers.
For example, If you launch a car, you must connect with a test-drive expert to review your car. This type of content will draw engagement and qualified traffic for your business.
The ScienceDirect survey shows that established influencers are particular about their brand choices. They will partner with a brand only if it befits their ideology and the relevancy of the audience.
So, even with good monetary benefits, an influencer might turn down your offer. However, authenticity and relevancy are crucial for the brand and the influencer.
You must connect with an influencer whose brand resonates with yours. And together, you can focus on producing authentic and creative content. This approach will most likely grow conversions for your brand and improve its trust value.
From content promotion to boosting engagement, you must utilize social sharing confidently.
It extends the reach of your content and acts as a catalyst for your off-page SEO efforts.
Now, you can elevate your gains from social sharing with influencer marketing.
Social media influencers appeal to a larger audience and attract commendable engagement.
If your target audience correlates with theirs, you can attract foot leads from social sharing. They can help you share your content through their profiles and repost it. It will extend your content’s reach and help you gain more links to your content.
A popular strategy is to build branded or promotional hashtags around your content. Influencers can ask their followers to use these hashtags while sharing brand-related content.
This way, their followers will also turn into mini-influencers for your brand.
This approach will boost your social presence, reflecting your SEO.
Influencers have an impressive hold on the audiences’ sentiments and buying behavior. And it is easier to believe as they have built a business around this skill.
That said, they know their business better than you and me. Influencers know what type of content establishes the best engagement and influence.
So, you must leverage the benefits of influencer-generated content.
Evergreen content generated by influencers also attracts significant SEO value. This content is unique, has appreciable quality, and includes long-tail keywords.
For example,
If an influencer shares “5 Tips to Find the Best Real Estate Broker,” this content has a high authority. It will gain huge traction and a significant number of backlinks.
You can expect impressive referral traffic if he links to your business in this content. Moreover, you will draw some authority for the long-tail keywords used in the content.
Thus, you can expect good growth in your SEO power.
Try a collaborative content-building approach with your partner influencers. Produce evergreen content that solves real-life challenges or brings actionable tips. This will source qualified traffic, add SEO value, and boost sales.
What’s more intriguing is an opportunity for credible brand endorsement.
77% of consumers are more likely to buy from influencer-endorsed content.
Further, you have all the odds if the influencer’s audience matches your target audience. The influencer’s content is credible social proof, translating into referral sales.
Google displays vertical results for images, videos, news, and local searches on the results page. And these results generally attract great CTR owing to their visibility and relevancy.
An influencer can help you create content that ranks for the vertical results. This can include video content for Google’s video platform – YouTube, news content, etc.
An influencer is most likely to have a well-established audience and good authority. Thus, influencer-generated content is more likely to rank in the vertical results.
Businesses utilize influencer marketing to gain
11x higher ROI than their other marketing efforts.
So, you must connect with influencers who best fit your brand’s objective and ideology. You can also build content around the keywords that trigger vertical results on SERPs.
This content must be original and authentic to appear among the vertical results. And it must link back to your site.
Moreover, you may also plan to post this influencer content from your brand’s platform.
And you can ask the influencer to re-share this among his audience. This way, you can draw the utmost SEO value from your content and ensure high traction.
Content marketing helps propel your SEO. It grows your visibility across the web and social media.
You cannot expect a good reach and traffic if you have a weak content distribution strategy.
And it will negatively affect your off-page SEO efforts.
Here, influencer marketing comes to the rescue.
When an influencer shares your content, the content’s reach increases by
three to ten times.
Stats reveal that for every $1 that marketers spend on influencers, they earn $6 in ROI.
Influencers can help you promote and share your content for a better reach.
You must look for influencers whose audience is similar to your target audience. You must create the right pitch to convince and connect
them with your brand.
You can further discuss your collaboration strategies with the interested influencers.
You also need to ensure that your content holds high value for the readers. It must also be optimized to perform impressively in the SERPs.
The authenticity and quality of your content further strengthen your influencer marketing pitch.
You can expect good traction, engagement, and conversions when a popular influencer shares your content.
The higher the reach and number of backlinks, the better it will rank in the SERPs.
Google Business Profile is a free tool provided by Google that allows you to manage your business's online presence across Google, including Google Search and Google Maps.
BuzzSumo is a comprehensive marketing tool offering intuitive influencer marketing features.
The “Influencers” tab on the tool unveils intuitive influencer search options. You can check for a list of influencers on YouTube, Twitter, or Authors (on the web). These people are industry leaders with an established following in their space.
You get a dynamic search bar once you click on any Twitter option. Here, you can enter the keyword relevant to your requirement. Its keywords can be “social media marketing,” “product marketing,” “content promotion,” etc.
You will get a list of leading Twitter influencers in that category based on your keyword. You can further sort by Country, Language, Category, and Relevancy options.
Along with the influencer accounts, there are platform-specific metrics. For example, a YouTube influencer will have attributes like Total Subscribers, Total Views, and Videos.
You can export the list in Excel to sort it further according to your specifications.
Pricing:
BuzzSumo is a paid tool. And the plans start @ $99/month and extend up to $499/month.
Another AI-powered tool to find an influencer that befits your requirements is Heepsy. It gives you access to a list of 7 million influencers.
You can then sort your list based on influencer location, industry, gender, channel, etc.
Further, you have filters like audience demographics, keywords, and engagement metrics.
The tool is more functional because it offers insights into an influencer’s popularity. You can check their stats, like follower growth, engagement, and influence.
When you select an influencer, the tool displays the estimated cost of collaboration. This information has a significant impact on your choice of influencers.
Pricing:
You can try your hands on the limited access of the tool without any charge. Then, you can upgrade to a paid plan starting @ $49.
Wish to connect with influencers who are making it BIG on Twitter? Leverage Followerwonk.
The tool connects you with the real influencers behind the popular Twitter trends.
You have access to filters like industry, gender, and location. Moreover, you can compare the influencer’s authority, rankings on Twitter, and followers.
Take a list of your shortlisted accounts to check the content that draws them good engagement.
Use these details to check if the influencer makes the right pair for your business.
Pricing:
After free limited access, you can move to the $29 monthly plan, which offers access for up to 3 accounts. You can also upgrade to the $79/month plan for up to 20 accounts.
A promising influencer marketing tool is HypeAuditor. The tool connects you with the most popular creators on YouTube and Instagram.
You can sort from a list of over 10 million creators on these platforms. Start by employing filters like category, location, language, age, and gender.
Narrow your search with filters like audience quality, average views, and engagement.
Use the right keywords to refine your search. Also, check the brand mentions filter to check who has worked with your competitors.
HypeAuditor doesn’t let you linger for more information. Instead, it offers you clear and crisp insights about campaign performance. You can use reports to optimize campaign performance and draw good value from the tool.
Pricing:
The tool is ideal for mid-scale and enterprise-level businesses. One can access the tool by subscribing to its $399/month package.
A feature-rich influencer marketing tool that offers surplus intuitiveness is Unbox Social.
The tool removes stress by allowing you to filter your choices with advanced search.
It can connect you with celebrity influencers, micro-influencers, nano-influencers, etc.
You can sort based on your niche, influencer location, followers, and engagement rate.
Further, use your target audience demographics to find the right influencers. The next step is to compare the audience quality and authority of the influencers.
You have access to advanced campaign performance reports.
The Share of Voice features enable you to compare your stand against your competitors.
You can also check the interaction on your competitors' influencer campaigns.
Also, perform a safety check to see if any influencer was a part of any controversy that might affect your brand’s reputation.
Tap into NinjaOutreach for intuitive influencer research and better campaign monitoring.
The tool offers access to around 25 million bloggers and social media influencers. You can start by adding the keywords relevant to your campaign.
You can choose influencers, bloggers, or marketing companies based on your niche.
Now, what comes in handy is the automated email outreach campaign feature. You can plan your outreach campaigns with custom email templates and automate them.
Thus, you lead with personalized emails for influencer outreach. You can schedule emails, automate follow-ups, etc.
NinjaOutreach doesn’t just pause its support here; it offers an inbuilt CRM feature. Now, you can manage the leads from influencer marketing and outreach campaigns.
It allows you to segregate the leads based on categories, relationship status, and priorities.
Pricing:
You get a free trial plan to learn about the features and processes of the tool. Then you can upgrade to the paid package starting @ $119/month (billed yearly).
The digital marketing channels you should focus on depending on your specific property and target audience.
However, some effective channels for property rentals include search engines like Google, social media platforms
like Facebook and Instagram, and listing websites like Zillow and Apartments.
Here are some definite gains:
Preferably, brands use influencer marketing to catalyze their off-page SEO efforts. It expands the brand’s reach and helps connect them with their target audience easily.
Moreover, influencer marketing supports your brand promotions with credible social proof.
However, you must still follow the SEO best practices for on-page and off-page optimization.